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Stripe Customer Lifetime Value (LTV) Dashboard
Calculate absolute, realized historical lifetime value by tracking empirical cash flow, eliminating the danger of skewed predictive formulas.
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Strategic Deployment
Real-world orchestration patterns deployed by our top enterprise partners.
Isolating the Median LTV
Highlight the Median LTV to establish a safe, realistic allowable CAC, ignoring extreme enterprise outliers.
Time-to-Payback Analysis
Visualize exactly how many months it takes for an average cohort to cross a specific revenue threshold.
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Expert Insights
Everything you need to know about implementing Arcli's engine into your stack.
Why base LTV on `charges` instead of `subscriptions`?
Focusing strictly on subscriptions misses setup fees, one-off physical goods, and ad-hoc overages. Evaluating the `stripe.charges` object ensures 100% of captured wallet share is factored into the calculation.
How are refunds and chargebacks handled?
The pipeline automatically evaluates the `amount_refunded` integer and deducts it from the gross charge amount. Disputed charges (chargebacks) that are lost are also backed out of historical LTV retroactively.
Does this account for Stripe payment processing fees?
The default view displays Gross LTV (revenue before Stripe fees). A built-in toggle allows you to subtract Stripe's transaction costs (e.g., 2.9% + 30¢) to view Net LTV.
Can we sync this LTV metric back to Hubspot or Salesforce?
Yes. The `median_ltv` and `total_net_revenue` outputs can be mapped back to the Company or Contact object in your CRM via Arcli's Reverse ETL sync engine to power marketing automation.
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Discover specific architectural setups and orchestration patterns.