template_ARCHITECTURE
Stripe Gross Churn Dashboard
Pinpoint exactly how and why you are losing recurring revenue by separating active cancellations from failed payments.
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// STRATEGIC_DEPLOYMENT
Strategic Deployment
Real-world orchestration patterns deployed by our top enterprise partners.
Voluntary vs. Involuntary Churn Breakdown
Separate customers who chose to leave from customers you lost due to payment failures.
Net Revenue Retention (NRR)
Track if expansion revenue from remaining customers outpaces the revenue lost from cancelled subscriptions.
// DOCUMENTATION
Expert Insights
Everything you need to know about implementing Arcli's engine into your stack.
How does the dashboard differentiate voluntary from involuntary churn?
The logic evaluates the `cancel_at_period_end` boolean on the subscription object alongside the final invoice status. If a subscription is canceled but the latest invoice failed, it is flagged as involuntary.
Is churn calculated on a cohort or calendar basis?
By default, the dashboard displays Calendar Gross Churn. However, a toggle allows you to view Cohort Churn to see if specific acquisition months exhibit higher mortality rates.
Do paused subscriptions count as churn?
Standard SaaS metrics classify paused subscriptions as contraction, not hard churn. They are excluded from the MRR baseline but do not increment the logo churn counter.
How are downgrades represented?
A downgrade to a cheaper tier is classified as MRR Contraction. It does not count toward Logo Churn, ensuring your customer retention metrics are not artificially deflated.
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