template_ARCHITECTURE
Shopify Customer Lifetime Value (LTV) Dashboard
Connect your Shopify store and instantly visualize your true customer lifetime value, segmented by cohort, product, and acquisition channel.
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Strategic Deployment
Real-world orchestration patterns deployed by our top enterprise partners.
LTV to CAC Ratio Optimization (CFO Persona)
Blend your Shopify revenue data with spend data from Meta and Google Ads to track real-time LTV:CAC ratios, ensuring your marketing scales profitably.
"First Product" LTV Mapping (RevOps Persona)
Analyze which specific SKUs, when purchased first, lead to the highest lifetime value. Use this data to heavily subsidize acquisition on high-LTV gateway products.
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Expert Insights
Everything you need to know about implementing Arcli's engine into your stack.
Does this template factor in Shopify transaction fees?
By default, the LTV calculation uses gross merchandise value (GMV) minus refunds. To calculate net-margin LTV, you must map your COGS (Cost of Goods Sold) and payment gateway fees in the Arcli transformation layer.
How far back does the historical data ingestion go?
Arcli extracts your entire Shopify order history via bulk operations. Whether you have 1 year or 10 years of data, the historical LTV baseline will represent your absolute all-time metrics.
Can I split LTV by B2B vs D2C customers?
Yes. If you utilize Shopify tags or distinct customer profiles for wholesale (B2B), the dashboard includes global filters to isolate D2C LTV from B2B bulk purchasing behavior.
How is blended CAC calculated if I use multiple ad platforms?
If you connect Meta, Google, and TikTok APIs alongside Shopify, the template automatically aggregates total ad spend and divides it by total new Shopify customers for a true blended CAC.
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