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Shopify Cohort Retention SQL Template

Track repeat purchase behavior by mapping subsequent orders back to a customer's precise acquisition month.

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Strategic Deployment

Real-world orchestration patterns deployed by our top enterprise partners.

Product-Market Fit & Churn Validation

Monitor if newer acquisition cohorts are retaining at higher percentages in later months, proving that your product value or onboarding is improving over time.

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Core Capabilities

The technological foundation behind the unified engine. Designed to completely bypass manual RevOps bottlenecks.

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Expert Insights

Everything you need to know about implementing Arcli's engine into your stack.

Does this query account for 100% refunded return purchases?
No. This baseline counts any `paid` or `partially_refunded` order as a retention event. To exclude zero-revenue events, append `AND (total_price - COALESCE(total_refunds, 0)) > 0` to your order filters.
Why use math extraction instead of the AGE() function for month_delta?
PostgreSQL's `AGE()` function returns an interval. Depending on the exact days of the month (e.g., Jan 31st to Feb 28th), interval extraction can occasionally under-report the month integer. The Year * 12 + Month math formula is deterministic and bulletproof.
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Discover specific architectural setups and orchestration patterns.